To illustrate the article on the 2014 Oscars in a cultural magazine. I designed a Special Posters Series. I decided to create a bond between the films nominated for the "Best Picture" to present some different posters of the usual.
Thus arose the strange journey that united "Gravity" with "Nebraska". Scams gathered "The Wolf of Wall Street" to "American Hustle". Searching of freedom, keep glued to "Captain Phillips" and "12 Years a Slave." And finally the true stories of "Philomena" and "Dallas Buyers Club". Of course, as abandoned couple, with a clear nod to the film, appeared "Her".
The posters were given as a gift in the magazine. Only one per time. If you wanted to get all five, maybe you could buy five magazines :)
Iberia wanted to create apps/games for their Facebook website that generated more engagement among their followers. We proposed to them an out of the box idea. Open the doors of a plane and you are able to book your seat. So far it all sounds very straight forward, but things got interesting, because other passengers that chose seats later on could steal your place in the plane. And so “Grab your seat” was born. The doors of the plane would open but you never knew when they were going to close, and once they did, only those contestants that had a seat at that moment would be the ones that “grabbed one”.
These fun mechanics kept Iberia followers attached to their Facebook page for more than eleven hours, over which time they had more than 47,000 UU (unique users) over 4000 users per hour. The app was developed in six languages (English, Spanish, German, French, Italian and Portuguese) to cover all of Iberia market segments.
The grab your seat’s campaign engagement was very successful.
A Christmas card as universal as the Real Madrid. In a motion graphic with beautiful all-white aesthetics (the Real Madrid’s main color), Christmas wishes appeared in every language spoken where the Real Madrid is known. A card that also allowed the receiver to install it as a desktop background and share it on social networks or via e-mail, making the good wishes reach further than club members only.
Thanks to our close collaboration with Altamira Santander Real Estate. Belonging to the group Santander. We could propose this piece to celebrate the third time, that Santander Bank was chosen as Best Bank in the World by the prestigious Euromoney magazine.
My new personal project. The realistic and humane side of foreigners trying to find their dreams in London. A series of documentaries that emphasize a London away from the City and close to the citizens. They're not Londoners, maybe they're outer's London, perhaps they're Londonout.
Brugal wanted to present their product to a select group of people, and provide them with the opportunity to get first hand knowledge in the whole process of making such a special and unique rum.
We proposed for them a different experience than the usual over decorated luxurious event. “The Cube Experience”, a sensory experience where the lead character is Brugal rum. A clean, pristine, white space, without distractions, because the goal was to be able to focus all the senses: sight, hearing, smell and of course taste by appreciating the ingredients, discover the processes, really sense and savor Brugal rum.
Because of the economic crisis, this year selling tickets -even it is for a good cause- was going to be more complicated than ever. Keeping this in mind, we asked for the public’s collaboration. But only the collaboration of those that could truly afford it. That way, the people that were not hit as hard by the economy could help the ones that truly needed it.
The whole campaign was centered around portraying the closeness of the Red Cross to everyone, so the TV Ad and all other pieces focused on two main aspects:
-Closeness: Close-ups, detail shots, different elements, and the Red Cross as main characters.
-Numbers and Figures: figures and data regarding the help that the Spanish Red Cross is able to give people in need, thanks to all donations.
As a closing argument we always used the figure that should matter less, the ticket cost of 5 euros, represented with coins, as a way of showing that we can help many with the change we carry in our pockets.
Also, we invested efforts on involving young people to make them aware that their collaboration was also important. We created a new concept, “The Reinvented Generation”, an opposite of the actual label that society in general has given to Spanish youth these last few years (The Lost Generation). We created a video and a Facebook app with an optimism-filled message. Because only a generation like this one is capable of changing the future.
Chivas Regal 12 years old whisky needed to expose its Christmas box on stands and stores in the most attractive way possible.
We proposed the creation of a marketing piece both simple and complex. A cube that served as display case but that also became a distinct brand presence in store stands. Elegant, different, and cool. The proposal played with a simple module that could be combined in many ways to create a multitude of compositions. And that way, achieve a unique piece for each store.
Photographic Art Direction. A selection of images from the photo shoot for communicating internationally Brugal.
The Spanish Ministry of Culture wanted to promote reading among teenagers. Reading is a habit that tends to get lost once a child reaches adolescence, when new hobbies usually take center stage. Also, in Spanish culture, teens tend to view reading as an unsociable and isolated form of entertainment.
With the “I am Leeder” online campaign we wanted to change that perception, and turn around that tendency in teens. To achieve it, we created a new social “tribe”, the Leeders. Joining the Spanish word for read, ‘Leer’ with the English word ‘Leader’. Portraying this way a tribe of readers that are leaders in many areas and that thanks to their passion for reading they have knowledge that sets them apart from other adolescents.
In addition to the online campaign and a few offline pieces, the web featured a Decalogue that explained the meaning of being a “Leeder”. An inquisitive, tireless, informed, young person that creates his or her own ideas and is of course, free. That is a young person that reads, that is a young Leeder.
To promote the Special Olympics programs on Sport Radio 98.7 They asked us a simple and inexpensive piece but with impact.
I thought the place where the people more time spend listening to the radio is in the car journeys. So I design a simple "street marketing" with several strengths which enhanced communication. It was fun and impressive, hanged on car radio antenna, and of course, used the sport, a pole vault athlete ready to take a big jump in number of listeners in Sport Radio.
Be more Hipster with Bic, it's easy. Because Bic is the hipster world pen. A special page into the magazines that you can take and use to be more hipster.
Alternative action for BBC One to introduce the next event 'Doctor Who’s 50th Celebrations'.
Substituting usual posters that 'Transport for London' used to report, transforming in similar scenes, but with characters from the TV serie. A fun way to make a joke to fans of the series on their return home.
Proposal campaign for the launch of a book on Music & Advertising. The idea combines the best of both worlds. Leading to new concepts. The binding of known advertising slogan and pictures of famous musicians such as Bon Jovi, Freddie Mercury, Michael Jackson, Lady Gaga and The Rolling Stone, brings a new dimension to world renowned messages. The design of each piece is dyed the colors of the brands, achieving a perfect mix between music and advertising.