Iberia wanted to create apps/games for their Facebook website that generated more engagement among their followers. We proposed to them an out of the box idea. Open the doors of a plane and you are able to book your seat. So far it all sounds very straight forward, but things got interesting, because other passengers that chose seats later on could steal your place in the plane. And so “Grab your seat” was born. The doors of the plane would open but you never knew when they were going to close, and once they did, only those contestants that had a seat at that moment would be the ones that “grabbed one”.
These fun mechanics kept Iberia followers attached to their Facebook page for more than eleven hours, over which time they had more than 47,000 UU (unique users) over 4000 users per hour. The app was developed in six languages (English, Spanish, German, French, Italian and Portuguese) to cover all of Iberia market segments.
The grab your seat’s campaign engagement was very successful.