When Janssen called us to create a campaign of awareness of health issues associated with the liver that could be prevented by taking care of ourselves we did not hesitate to participate.
We got in touch with the Spanish Red Cross to propose to them a joint venture that would help both brands achieve their goal.
The idea was to create a series of stand-up comedy monologues with some of Spain’s best stand-up comedians. Informing, in a fun way, about the problems we could suffer with our liver because of neglect. And so, "Hi, I'm Your Liver", was born, a health prevention campaign totally different than anything proposed before. We reached the general population and our target audience via a series of monologues presented live throughout the whole Spanish territory, with interviews to renowned medical specialists in the cities where the monologues were performed.
All of this in conjunction with an online marketing strategy that accomplished over 6,000 followers on twitter, and more than 350,000 clicks on the star monologue of the series. Not bad for that great unknown, the liver.