Chivas Regal 12 years old whisky needed to expose its Christmas box on stands and stores in the most attractive way possible.
We proposed the creation of a marketing piece both simple and complex. A cube that served as display case but that also became a distinct brand presence in store stands. Elegant, different, and cool. The proposal played with a simple module that could be combined in many ways to create a multitude of compositions. And that way, achieve a unique piece for each store.