I got started in graphic design like many others… After spending my childhood dreaming of being a Marvel comic artist. I also wanted to become a film director like Scorsese, Coppola or even Hitchcock after many years of continuous movie sessions at my neighbourhood's movie theater.
I began the way I believe you should start at everything: from the bottom, in small studios and Ad agencies. Learning the profession, and most importantly learning to love design. I went into art direction with my head filled with information about typography, color, structures, art… And step-by-step I jumped into Creative direction.
I have more than twelve years of experience working for agencies and freelancing. Always in direct contact with the client, from the first meeting to pick up the briefing, to project presentation. Currently, in addition to my creative and graphic facet, I coordinate and supervise the work of the art/copy department, photographic and art direction, and the relationships with freelance artists and usual external collaborators of the company.
I consider myself an art director capable of putting all pieces of the puzzle together and viewing them as a whole. Capable of creating concepts that have a long life span. Capable of developing global campaigns for any media.
My abilities are cemented in great part in art direction, but with a very developed vision of the needs of the client thanks to my direct experience working ‘in-house’ in previous years. And of course, creative capacity, concept creation, graphic design, photography, resource management and 360 vision.
I like challenges and I strive to grow constantly professionally. I always want to learn new things and apply them to my work projects. In the end, I am not drawing Marvel comics or directing like Hitchcock, but my job requires me to be a bit of a craftsman, a little bit movie director and screenwriter, photography director, theatrical designer… Not bad for someone that first got here, like many, by chance.